Essilor of America

GOAL

To create excitement for the first major product launch in several years at the National Sales Meeting.

DELIVERY

AVI-SPL created a set that featured 2 10' x 30' screens. Sculptured metal screen surrounds and other metal pieces highlighted the set which featured a soft LED curtain to add color and texture. Full screen animated graphics held the audience's attention as they learned about the latest product to be introduced.