Mercedes Home

GOAL

A 30 second television commercial that would 'paint' the 'good life' to create excitement, interest and home buying.

DELIVERY

This was originally written to be narrated as viewers saw slices of life of a couple relaxing at a beautiful home, enjoying themselves at a cocktail party and at play with their newborn baby. But after interviewing the couple, it became apparent that the commercial would have greater impact by taking a more personal approach by hearing the actors describe what their new home meant to them.