Progress Energy

GOAL

A Fortune 250 energy company needed an engaging video campaign to encourage consumers to save power and lower their electric bills.

DELIVERY

The answer was an English and Spanish DVD video that followed an energy consultant as he conducted an energy audit, offering energy-efficient tips on how to reduce power consumption. Multiple cameras went along as the show host and energy auditor educated a family of four on how to lower their monthly bills through free or inexpensive changes in their home and in their habits.